A marketing analytics studio in Melbourne
Marketing numbers a board can trust.
Your platforms, your agency and your CRM each report a different number. We find out which one is right, in dollars, in three weeks and keep it right every month after.
Google Ads clicks, search campaigns
170,298
Two search campaigns, as Google Ads counts them
GA4 sessions, paid search
116,897
53,401 clicks with no matching session. Unreconciled until each has a reason.
Demo room. CobberBank is a fictional bank. The room is real.
Open the demo room3 weeks
From the first authorised source to one reconciled number, in dollars.
48 hours
To a reply from the person who does the work, not a sequence.
Day 3
Of every month, the pack lands. Six pages, every metric defined.
Your platforms, your agency and your CRM each report a different number. We find out which one is right, in dollars, in three weeks.
- One reconciled truth
- Every decision logged
- Actions taken with a licence
- A monthly pack the CFO would sign
Number Check
A Number Check is the due diligence you would want before the next budget conversation. On the numbers, not the people.
| Sources | Duration | Fee |
|---|---|---|
| Up to 3 sources | 3 weeks | A$8,500 |
| 4 to 5 sources | 3 weeks | A$11,500 |
| 6 to 8 sources | 3 to 4 weeks | A$15,000 |
| 9 or more sources | 4 weeks | Scoped |
A$ ex GST
- Priced by the number of sources we reconcile.
- Paid upfront.
- Credited in full against your room if you continue within sixty days.
- You keep everything whether or not you do.
Proof
Problems we have solved.
Tracking health
We did not know which channels our analytics could even see.
Two checks per platform. Does analytics see the channel at all, and what share of its campaigns attribute by ID. Both sit beside every number that depends on them.
One definition
Three teams had three definitions of brand.
Brand term rules and campaign rules are written down once and edited in the room. Every surface reads the same definition.
Bills reconciled
The media bills did not match the platform totals.
Bills are reconciled by account against what the platforms report, then sent every month. Finance and marketing read the same figure.
With a licence
Changing a budget meant logging into four platforms, and nobody knew who changed what.
Pause, enable and budget changes run from the room. Dry run by default, caps, a daily limit, a kill switch and one-click revert. Every change is written to a log that cannot be edited.
The pack
The end-of-month pack took a week.
The pack is generated from the same numbers the room shows, one edition per audience. Nobody rebuilds it by hand.
Freshness
Nobody noticed when a feed died.
A daily check on every table and connector, an alert on a breach and a heartbeat every Monday. The operator hears about a dead feed before the client does.
Built first inside a fintech's marketing room. Told as what was built, not as results.
How it gets used
A week in the room.
Monday
The marketing director
Opens the room. Reads what changed since they last looked. Reads the three suggested actions, approves one, declines one with a reason that is logged. Forwards nothing, because the agency already sees the same numbers.
Every day
The marketing manager or media buyer
Paid media: pacing, movers, tracking health. Makes the changes in the platforms. Annotates the chart with what they did so next month's narrative explains itself.
Every day
The NR operator
Watches the QA watchdog, writes the narrative where the template does not fit, logs decisions, chases a broken connection before the client notices.
Weekly
The agency
Read access to their own channel's reconciled numbers. The conversation is about why the number moved, not about whose number is right.
The third of the month
The CFO and the board
The pack arrives: one page of reconciled numbers with definitions footnoted, the trend, the decisions. Edition numbered. Signed.
Quarterly
The operating partner
The same pack shape across every company they hold.
Marketing is the last function that reports to the board on numbers nobody can reconcile.
Facts you can hold us to
- Who does the work
- Filip, named on the page. No handover to a junior after the sale.
- Where your data lives
- In your room, with one Google identity created for it and never shared with another client.
- What moves between clients
- Patterns. Never data, never files.
- What the demo is
- A fictional bank on the real product. Every number in it says so.
- What NR never does
- Call it an audit, name a client without consent, gate the demo behind a form.
- Room zero
- NR's own room runs on the same product and publishes its numbers monthly.
Who does the work
Filip Ivankovic, founder
Both sides of the table: around A$40M of marketing budgets client-side, A$10M plus of paid media agency-side. Reads every message that comes through the site and does the Number Check himself.
Three weeks. One reconciled number.
Priced on the page, paid upfront, credited in full against the room within 60 days.