2.4%

3.1%

1.8%

4.2%

2.9%

3.7%

1.5%

2.8%

4.1%

3.3%

2.1%

3.9%

1.7%

2.6%

3.5%

2.4%

3.1%

1.8%

4.2%

2.9%

3.7%

1.5%

2.8%

4.1%

3.3%

2.1%

3.9%

1.7%

2.6%

3.5%

12,450

8,320

15,780

6,210

22,100

9,840

18,350

11,600

7,890

14,200

10,500

19,700

5,430

16,800

13,100

12,450

8,320

15,780

6,210

22,100

9,840

18,350

11,600

7,890

14,200

10,500

19,700

5,430

16,800

13,100

$4.20

$2.80

$6.10

$3.50

$5.40

$2.10

$7.30

$4.80

$3.20

$5.90

$2.60

$4.50

$6.80

$3.90

$5.10

$4.20

$2.80

$6.10

$3.50

$5.40

$2.10

$7.30

$4.80

$3.20

$5.90

$2.60

$4.50

$6.80

$3.90

$5.10

1.2s

2.8s

0.9s

3.4s

1.7s

2.1s

1.5s

3.0s

0.8s

2.4s

1.9s

2.6s

1.1s

3.2s

1.4s

1.2s

2.8s

0.9s

3.4s

1.7s

2.1s

1.5s

3.0s

0.8s

2.4s

1.9s

2.6s

1.1s

3.2s

1.4s

34%

67%

45%

72%

51%

83%

29%

61%

78%

42%

56%

88%

37%

69%

55%

34%

67%

45%

72%

51%

83%

29%

61%

78%

42%

56%

88%

37%

69%

55%

B+

A-

C+

A+

B+

A-

B-

C+

B+

A-

B+

A-

C+

A+

B+

A-

B-

C+

B+

A-

Marketing Intelligence Consultancy

See yourmarketing clearly.Then move faster.

New Rebellion builds marketing intelligence tools, publishes daily strategic insight and helps businesses grow with evidence instead of guesswork.

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Intelligence tools

Lens

Your marketing scorecard. Benchmarked against your industry, scored across six dimensions. Share your website, answer a few questions and walk away with a report you can share with your team.

Scored Performance

Digital maturity, acquisition, conversion, retention, brand positioning and data tracking.

Industry Benchmarks

Real competitors in your vertical. Not generic averages. Actual scored businesses.

Prioritised Actions

A ranked plan of what to fix first and what to double down on.

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Businesses benchmarked

Industries scored

Scoring dimensions

Evidence-based

Most marketing decisions are made on gut feel. We think that is a competitive disadvantage.

Intelligence

Daily marketing insight

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When Annual Performance Reviews Fail

The yearly review model is broken for marketing teams. Here’s why.

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10 Green Flags of a High-Performing Marketing Partner

What to look for before you sign — and what to watch for after.

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30 June 2025

The Thinking Behind New Rebellion

Why we started this consultancy and the principles behind how we work.

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When you want us in the room

Anchor. Deliver. Elevate.

Three phases of consulting engagement. We start with a deep-dive into your marketing, build and execute the strategy, then optimise month after month.

01Phase 01

Anchor

We map your current state. Analytics, spend, channels, gaps. Every engagement starts here so decisions come from evidence.

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02Phase 02

Deliver

We build and run the campaigns, systems and reporting that turn strategy into revenue. One senior strategist. No layers.

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03Phase 03

Elevate

We refine what works, cut what does not and scale the channels driving real growth. Month after month.

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Your next move starts with clarity.

Get your marketing scorecard with Lens. Or book a call to talk strategy.

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