Last week105
Data
Microsoft Clarity Now Tracks How AI Cites Your Content. The Metric Nobody Had Is Now Free.
Brand
Marketing Week Asked Whether Training Makes Marketers Better or Just Makes Them All the Same. Both Answers Are Uncomfortable.
Industry
Cannes Lions Just Added 7 New Things for 2026. The Creative Brand Lion Tells You Where the Industry Is Heading.
Tech
Every Business SMS in Australia Gets Marked 'Unverified' From 1 July Unless You Register. The Deadline Is Six Weeks Away.
Paid
Digiday's Programmatic Summit Gave Teams $6K and AI Agents. The Results Tell You Where Media Buying Is Heading.
Brand
Private Label Just Hit $46 Billion in Australia. Gen Z Is Spending More on Home Brand Than Boomers.
Tech
Walmart Has 73% of Marketing AI-Enabled. The Brands Winning at AI Started With Process, Not Tech.
Paid
NZ Auto Ad Spend Jumped 53% in a Month. The Fuel Crisis Is Rewriting Media Budgets in Real Time.
Tech
ChatGPT Can Now See Your Bank Balance. OpenAI Just Made Every Fintech App Nervous.
Data
Bots Now Generate 53% of All Web Traffic. Your Analytics Are Lying to You.
Tech
The Metric That Matters Most in B2B Marketing Now Lives Inside a Black Box. That Is the Point.
Search
Google Killed FAQ Rich Results. Ahrefs Data Shows Schema Is Not Your AI Search Strategy Either.
Search
Google Just Extended Its Spam Rules to Cover AI Search Manipulation. The GEO Loophole Is Closed.
Tech
Only 16% of Brands Can Act on Customer Data in Real Time. SAP Says the Personalisation Gap Is an Execution Problem.
Industry
Australian Retail Property Investment Hit $12.7 Billion Last Year. The Money Is Chasing Foot Traffic Again.
Industry
Barbeques Galore Is Out of Administration and Back in Private Hands. The Brand Survived Because Australians Do Not Stop Grilling.
Tech
WebMCP Is Coming and It Will Change How AI Agents Interact with Your Website. Start Preparing Now.
Search
Google Product Packs Are Becoming the Primary Sales Channel for E-Commerce. Your Product Feed Is Now Your Storefront.
Industry
Enero Group's Share Price Holds Steady Despite Losing the BMF Brand. The Market Says the Numbers Matter More.
Brand
Custom Visuals Boost Organic Traffic by 110%. Stock Photos Are Dead Weight in Your Content Strategy.
Tech
Amazon Rebuilt Alexa as a Shopping Agent. The Voice Assistant Is Now a Conversion Machine.
Tech
Sir Martin Sorrell Says AI Transformation Only Happens When the Business Faces an Existential Threat.
Data
Sprout Social Found That 75% of Social Insights Never Reach a Decision-Maker. The Data Dies in the Dashboard.
Tech
Only 7% of Australian Businesses Are Broadly Using AI. Andrew Leigh Thinks That Number Needs to Move.
Paid
Google Is Killing Offline Conversion Imports as You Know Them. The Data Manager API Takes Over in August.
Brand
Burberry Says Marketing Was the Turnaround Lever. Revenue Is Up 4% and Full-Price Sales Are Rising.
Industry
One in Four North American Agencies Has Moved to Fixed-Fee Pricing. The Billable Hour Is Losing Ground.
Industry
Endeavour Group Drops BMF and Loses Its CMO in a $100 Million Cost-Cutting Blitz
Brand
Two Million Australians Watched Women's State of Origin. The Media Buying Implications Are Obvious.
Search
Google Just Published the Official Playbook for Ranking in AI Search. It Says Stop Overthinking It.
Brand
MrBeast Is Building a Creator Platform. It Is Bigger Than Influencer Marketing.
Tech
Xero XeroForce: The Accounting Platform Just Built an AI Agent Builder
Brand
Google Overtakes Apple as the World's Most Valuable Brand. Claude Enters the Top 100.
Paid
Microsoft Is Putting LinkedIn Targeting on Connected TV. That Changes the B2B Media Plan.
Tech
Hershey Is Using AI Agents to Run Media Mix Modelling Across Its Entire Portfolio
Tech
Cerebras IPO Pops 108 Per Cent on Day One. The AI Infrastructure Bet Is Real.
Brand
Kantar BrandZ: The Brands Growing Fastest Are the Ones That Mean Something
Paid
CTV Ad Fraud Has Surged 140 Per Cent. Here Is What to Watch For.
Data
Coca-Cola Built a Universal Media Measurement Standard. It Took Seven Years.
Data
Google Analytics Now Tracks AI Assistant Traffic as Its Own Channel
Brand
Condé Nast CEO Says Plan for Zero Search Traffic. He Is Not Wrong.
Search
Inside ChatGPT Search: How It Queries the Web and What It Means for Your Content
Tech
AI Agents Are Entering Programmatic Advertising. The Guardrails Are Coming With Them.
Paid
Meta Is Projected to Hit $240 Billion in Ad Revenue This Year. Here Is Where That Money Comes From.
Paid
Netflix Ad Tier Doubles Its Geographic Reach and the Implications Are Bigger Than You Think
Industry
The Middle of Creative Production Is Disappearing. Here Is What Fills the Gap.
Industry
Temple and Webster Hit Historic Lows and Changed CEOs. Consumer Confidence Is the Story Underneath.
Brand
Good Content Is No Longer Enough to Rank on Google. Here Is What Changed.
Search
Google AI Overviews Are 44% More Likely to Criticise Your Brand Than ChatGPT
Tech
The Ad Tech Stack Behind OpenAI Is Taking Shape. Here Is Who Is Building It.
Search
Getting Into AI's Recommendation Set Is a Two-Stage Problem. Most Brands Fail at Stage One.
Tech
HubSpot Lost 19% of Its Market Cap in a Day. The Reason Matters More Than the Drop.
Tech
Adobe Says AI-Referred Retail Traffic Grew 393%. The Conversion Numbers Are More Interesting.
Industry
Coles Just Lost a Federal Court Case Over Down Down Pricing. Penalties Coming June.
Paid
ANZ Retail Media Just Shifted From Building to Proving. Here Is What the Report Card Shows.
Brand
79% of Brands Think They Understand Their Customers. 44% of Customers Disagree.
Paid
Google's Search Query Reports Might Not Show What You Think They Show
Paid
YouTube Just Turned Your TV Into a Shopfront. Most Brands Aren't Ready.
Tech
TikTok Just Gave AI Agents the Keys to Your Ad Account
Industry
oOh Media Cut 82 Jobs and Walked Away From Retail Media. Here Is What That Tells You.
Paid
Amazon Australia Is Quietly Building a Retail Media Network. Most Brands Are Not Ready for What That Means.
Brand
LinkedIn Just Passed 18 Million Australian Members. Here Is Why That Number Matters Less Than You Think.
Industry
TikTok's Australian E-Commerce Push Is Accelerating. The Platform Wants to Be Where You Buy, Not Just Browse.
Paid
Meta Just Reported A$1.8 Billion in Australian Ad Revenue. Here Is Where That Money Actually Went.
Brand
The Cairns Crocodiles Are Back in the NBL. The Rebrand Is a Case Study in Regional Sports Marketing.
Tech
Xero Went Down Twice in a Week. If Your Clients Noticed Before You Did, That Is the Problem.
Search
Perplexity Is Coming for Your Search Traffic. Google Is Not Your Only Problem Anymore.
Brand
Half of Australians Scroll Out of Pure Habit. Your Content Strategy Probably Relies on It.
Data
Last-Click Attribution Is a Participation Trophy. Here Is What to Measure Instead.
Brand
Ad Standards Just Slapped White Fox Boutique. Every DTC Brand Should Be Watching.
Tech
IAB Australia Just Published a Guide to Prompting LLMs. It Is Better Than You Would Expect.
Industry
Budget 2026 Just Landed. Here Is What Actually Matters for Australian Small Businesses.
Industry
Dentsu Has Killed Merkle in Australia and New Zealand. The Salesforce Team Is Being Sold Off.
Search
A Brazilian Site Lost 90% of Its Traffic to Soft 404s. It Took a Year to Notice.
Paid
Google Ads Just Got Gemini-Powered Dashboards. The Days of Manually Building Reports Are Numbered.
Paid
Amazon Can Now Change Your TV Ad Based on Whether You Have Already Seen It. Dynamic TV Creative Is Live.
Paid
Google Ads Will Auto-Link Your YouTube Channel in June. You Have Weeks to Decide If That Is What You Want.
Industry
56% of CMOs Say They Cannot Afford Their Own Strategy. Gartner's New Survey Exposes the Budget Reality.
Tech
OpenAI Launched a Self-Serve Ads Manager for ChatGPT. The $50K Minimum Is Gone.
Search
Google Now Evaluates Core Web Vitals as a Single Composite Score. Here Is What Changes for Your Site.
Paid
Threads Just Opened Ad Verification to IAS and DoubleVerify. Brand Safety on Meta's Twitter Killer Just Got Real.
Data
Meta Just Made Pixel and CAPI Setup Zero-Code with AI. The Tracking Barrier Just Dropped.
Brand
Heineken Just Consolidated Its Global Creative into One Agency Network. The Efficiency Play Has a Cost.
Tech
BCG Says Agentic Customers Are Already Here. Most Businesses Are Still Marketing to Passive Ones.
Tech
AI Marketing Startups Have Raised $3.7 Billion in 2026 So Far. Most of It Is Chasing the Same Problem.
Industry
Retail Media Is About to Surpass Total TV Ad Revenue in Australia. The Power Shift Nobody Planned For.
Industry
Australia's Privacy Act Is About to Cover 100,000 More Businesses. Most of Them Are Not Ready.
Paid
Meta Cut Its Engaged-View Window to 5 Seconds. Your ROAS Just Went Up Without Anything Changing.
Paid
Meta Just Replaced Post Engagement with Maximize Interactions. Here Is What Changes.
Industry
Australia's Ad Market Is Heading for $30.7 Billion. Where the Money Is Actually Going.
Search
Google Preferred Sources Is Now a Global Ranking Signal. Brand Recognition Just Became Measurable.
Search
Google Is Adding More Links to AI Search. It Is Still Not Giving Publishers Click Data.
Tech
Google AI Overviews Now Surface Reddit Quotes and Label Your Subscriptions. The Click Game Just Changed.
Tech
The Martech Landscape Hit 15,505 Products and Basically Stopped Growing. The Shakeout Is Here.
Industry
WPP's US President Just Stepped Down. The Elevate28 Restructure Is Getting Real.
Paid
Pinterest Just Crossed $1 Billion in Quarterly Revenue. Performance+ Is the Reason.
Tech
Monks Just Launched an AI Creative Engine in APAC. Here's Why the Timing Matters.
Brand
White Fox Got Caught Promoting Binge Drinking. Then Ignored the Ruling.
Industry
The $20,000 Instant Asset Write-Off Is Now Permanent. Here's What It Means for Your Marketing Budget.
Tech
Country Road Group Just Moved Five Brands to Shopify. Unified Commerce Is No Longer Optional.
Tech
An Ex-Woolworths AI Lead Just Launched a Marketing Decision Engine. It's Worth Watching.
Industry
JB Hi-Fi Is Turning 207 Stores Into an Ad Network. Retail Media Just Got Physical.
Search
Ahrefs Tested Schema Markup for AI Citations. It Barely Moved the Needle.
Data
Google Ads Is Deleting Your Historical Data. You Have Weeks to Act.
Paid
The Brands Are Fed Up With Black-Box Ad Platforms. Now What?
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Brand
Memes Are Not a Side Channel Anymore. They Are a Marketing Strategy.
Tech
The Agent Runtime Wars Have Started. Cloudflare, OpenAI and Google Are All Building the Infrastructure for Agentic AI.
Brand
NYT Digital Ad Revenue Grew 32% in Q1. The Playbook Is Not What You Think.
Industry
Budget 2026: Treasury Warns Super Rules Are Discouraging Startup Investment in Australia
Search
SEO's New Goal Is Not Rankings. It Is Recognition.
Conversion
AI Search Traffic Converts 42% Better Than Traditional Search. The Catch Is Volume.
Tech
AI Adoption Is at 73%. AI Excitement Is at 19%. That Gap Is the Story.
Data
Monash Research: Most Australians Fear Data Misuse but Fewer Than One in Five Understand How It Happens
Industry
The Boulder Problem: Marketers Are Spending More While Consumers Have Less
Tech
Amplitude Acquires Statsig's Code and Team for $16M ARR. OpenAI Keeps the Customers.
Brand
Gmail's AI Inbox Is Quietly Redefining Email Deliverability
Brand
72% of Australians Are Concerned About AI-Generated Advertising. That Should Change How You Use It.
Tech
Cloudflare Says AI Made 1,100 Jobs Obsolete. The Productivity Gains Are Real. So Is the Displacement.
Tech
Google Ads Now Surfaces Tag Manager Controls Inside the Platform. That Is a Bigger Deal Than It Sounds.
Search
Google Just Killed FAQ Rich Results. Here Is What That Actually Means for Your Traffic.
Brand
Brands Are Financing Feature Films Now. The Cairns Crocodiles Just Showed How It Works.
Industry
A WOOH Board Member Warns That an Advertising Ban Could Trigger a Domino Effect Across Other Categories.
Conversion
Rising Petrol and Delivery Costs Are Making Click and Collect Australia's Most Efficient Fulfilment Model. The Data Backs It Up.
Brand
NordVPN's Australian TV Ad Got Pulled for Showing a Motorcyclist Touching Their Phone. The Real Problem Is Deeper.
Industry
The Iconic Called a Creative Pitch. Dentsu Walked Away After Four Years and a 34% Brand Awareness Lift.
Paid
CTV Now Accounts for 51% of Magnite's Revenue. The Company Says Agentic AI Will Increase Its Volume, Not Replace It.
Brand
Marketing Week Says Humour Works in B2B. The Data Agrees, but Most B2B Marketers Still Will Not Try It.
Paid
VFC and Omnicom Are Running Australia's Most Extensive Attention Study. The First Target Is Streaming Ad Frequency.
Tech
InMobi Just Bought MobileAction and Its Dataset of 90 Million Ad Creatives. The iOS Intelligence Gap Is Closing.
Tech
MNTN's QuickFrame AI 3.0 Generates TV-Quality Ads in 12 Minutes. It Just Posted 25% Revenue Growth.
Data
A Major CTV Publisher Botched Its UID2 Setup. The Trade Desk Didn't Catch It.
Brand
Vodafone's Ali Wong Ad Breached the AANA Code. The Regional Australia Backlash Was Predictable.
Tech
PubMatic Has Run 30 Fully Autonomous Ad Campaigns. Every Advertiser Came Back for More.
Tech
Allianz Australia Ran a Fully AI-Generated TV Ad. It Cost Half the Price and Took 10% Less Time.
Industry
News Corp's News Division Lost 55% of Its Profit. Its AI Licensing Deals Keep Growing.
Paid
The Trade Desk Posts $689 Million in Revenue. Its Chief Strategy Officer Left for OpenAI the Same Week.
Industry
ARN Lost $26 Million in Ad Revenue Because of Kyle Sandilands. The Brand Safety Reckoning Is Real.
Paid
Google Just Made Bidding Aware of the Entire Customer Journey. Most Advertisers Are Not Ready.
Tech
OpenAI Expands ChatGPT Ads to Five New Markets. Australia Is Already in the Pilot.
Tech
Adobe Builds an AI That Learns Your Brand Better Than Your Team Does
Brand
Platypus Shoes Bets Its Loyalty Program on Gigs, Not Discounts
Tech
Perplexity Dropped Ads Entirely. Now It Is Chasing $650 Million on Subscriptions Alone.
Industry
Agencies Are Complicit in Australia's Abusive Pitch Culture. TrinityP3 Says So.
Data
Australia's Only Privacy Code Gets an AI Overhaul
Paid
Criteo Has a $75 Million Hole and No Agentic AI Revenue to Fill It
Data
Google Analytics Data API Now Exposes Cross-Channel Conversion Data
Data
Google Just Made Incrementality Testing Open Source. Meridian GeoX Changes the Measurement Game.
Paid
The CPC Pain Is Real. Google's AI Max Has Pushed Search Costs Up 15 to 25% in Its First Year.
Search
Google AI Overviews Will Now Quote Reddit Directly. The Citation Landscape Just Shifted Again.
Tech
OpenAI Releases GPT-5.5 Instant as the Default ChatGPT Model. Hallucinations Drop 52%.
Industry
Woolworths Puts Its $8 Million Creative Account Up for Pitch. M+C Saatchi Is Not Defending.
Paid
Video Advertising Hits 29% of Australia's Online Ad Spend. The Planning Cycle Is Getting Shorter.
Industry
Dentsu Kills Carat and iProspect in Australia. The Holding Company Rebrand Is Complete.
Industry
Two-Thirds of Australian Businesses Now Sell Through Social Media. PayPal Has the Numbers.
Paid
Programmatic DOOH Investment Is About to Surge 44%. Here Is Why It Matters for Digital Marketers.
Tech
Apollo.io Just Launched Inside ChatGPT. Your SDRs Will Never Open a Browser Tab Again.
Conversion
The CRO Software Market Is Heading for $23 Billion. AI Testing Is the Reason.
Tech
SAS Just Launched an Agentic AI Accelerator and an MCP Server. Enterprise Marketing AI Is Getting Real Infrastructure.
Conversion
AI Search Referral Traffic Converts 22% Higher Than Traditional Organic. A New Channel Is Forming.
Data
Meta Just Made Server-Side Tracking a One-Click Setup. Every Small Advertiser Should Pay Attention.
Tech
Outreach Rebranded to Outreach.ai and Launched AI Agents That Can Run Your Sales Pipeline. The Agentic Sales Stack Is Here.
Industry
Australia's Ad Market Will Hit $30.7 Billion This Year. Here Is Where the Money Is Actually Going.
Paid
Threads Now Has 400 Million Users and Global App Ads. Meta Just Built a New Paid Channel Overnight.
Search
93% of AI Mode Queries End Without a Click. The Zero-Click Problem Just Got a Lot Worse.
Paid
Over 90% of CTV Ad Spend Is Now Programmatic. The Last Manual Holdout Is Falling.
Paid
Google Is Killing Dynamic Search Ads in September. Here Is Your Migration Playbook.
Search
A Field Study Just Confirmed What Everyone Suspected. AI Overviews Cut Organic Clicks by 38%.
Tech
Hightouch Just Raised $150 Million to Build the Agentic Marketing Platform. The Valuation Says Everything.
Tech
Canva Just Bought an AI Agent Company and a Marketing Automation Platform. The Design Tool Era Is Over.
Industry
The Federal Budget Just Extended TV Broadcasting Tax Breaks for Two More Years
Brand
Personalised Video Marketing Is Growing Faster Than Most Teams Are Prepared For
Paid
Automation Drift Is the Biggest Risk in Your Google Ads Account Right Now
Paid
TikTok Just Plugged Into Vistar Media for Programmatic Billboards. Here Is What That Means.
Brand
Fake Reviews Are Eroding Consumer Trust Faster Than Platforms Can Fix It
Data
You Spent $250K on an Agency Last Year. Can You Tie Any of It to Revenue?
Paid
Performance Max and Standard Shopping Are No Longer Competing. They Are Converging.
Tech
Anthropic and OpenAI Are Both Launching Enterprise Joint Ventures. The Target Is the Same.
Search
Brand Authority Is Replacing Topical Authority in AI Search Results
Tech
Image AI Apps Are Surging Past Chatbots in Downloads. The Revenue Is Not Following.
Paid
Google Ads CTR Is Rising Across 21,000 Accounts. Conversions Are Not.
Industry
Coles 360 Just Hired a Product Lead From Target's Retail Media Network. The Retail Media Arms Race in Australia Is Accelerating.
Industry
Omnicom Oceania Is Putting a Thousand People Through the MiniMBA. That Is Not Training. That Is Infrastructure.
Industry
Pacific Equity Partners Just Lobbed a $747 Million Bid for oOh!media. The Out-of-Home Land Grab Is On.
Data
The FTC Just Banned a Data Broker From Selling Location Data Tied to Clinics, Churches and Shelters. Every Marketer Using Location Targeting Should Pay Attention.
Search
Google Just Admitted Search Console Data Was Wrong for Nearly a Year. Here Is What to Do About It.
Brand
Losing Traffic to AI Search? The Answer Might Be Video. Here Is Why.
Brand
Only 5% of Marketing Leaders Know Why Customers Choose Their Brand. The Other 95% Are Guessing.
Tech
Your Business Texts Will Say 'Unverified' From July Unless You Register Now. Here Is What ACMA Changed.
Tech
Sierra Just Raised $950 Million at a $15.8 Billion Valuation. The Enterprise AI Agent Market Is Not Slowing Down.
Search
Coles and Woolworths Are Beating Amazon in AI Search Visibility. That Should Worry Every Other Retailer.
Industry
Dentsu Australia Just Posted a $77 Million Loss. The Agency Holding Company Model Is Cracking.
Tech
OpenAI Just Turned 200 Million Free Users Into an Ad Audience. Here Is What Marketers Need to Know.
Tech
The Oscars Just Banned AI Actors and AI Scripts. The Content Authenticity Debate Has a New Front.
Industry
Ask Jeeves Is Dead. After 29 Years, IAC Pulled the Plug on Ask.com.
Industry
2,500 Australian Retailers Are Running Their Industry From a WhatsApp Group. Here Is What They Built.
Brand
Your Website Is a Source Now, Not a Megaphone. Build It That Way.
Tech
An AI Startup Stole the 'This Is Fine' Meme for an Ad. The Creator Is Not Fine About It.
Industry
Click Frenzy Is Back. The Catch Founders Just Bought It Out of Liquidation.
Paid
Google and Microsoft Just Reported. Search Ad Revenue Is Accelerating.
Industry
Australia Is the Number One Destination for UK Businesses Looking to Expand. Here Is What That Means.
Industry
Kellanova Dumps Bastion After One Year, Returns Media to Zenith. The Publicis Gravity Well Strikes Again.
Tech
AI Is About to Make Bad Product Reviews Impossible to Hide. Your Marketing Cannot Outrun a Three-Star Rating.
Search
Google Says Build Your Website for AI Agents, Not Just Humans. Here Is What That Actually Means.
Industry
Australia's Instant Asset Write-Off Could Become Permanent. That Changes How You Budget for Marketing.
Search
Google's Preferred Sources Feature Just Went Global. Your Readers Can Now Boost You in Search.
Paid
Adthena Is Tracking 50,000 ChatGPT Ad Placements a Day. The Data Tells You Exactly Who Is Winning.
Paid
Google Ads API v20 Dies on June 10. If You Have Not Migrated, Start Today.
Industry
Two Thirds of Australian Businesses Now Sell Through Social Media. The Channel Has Graduated.
Tech
Marketers Are Spending More on AI Visibility Tools and Getting Inconsistent Results Back
Brand
Forrester Says Most B2B Buyers Pick Their Vendor Before You Even Know They Are Looking
Brand
Specsavers Changed Its Tagline for the First Time in 22 Years. There Is a Lesson in the Restraint.
Industry
Australia Post Is Hiking Parcel Surcharges Again. Ecommerce Margins Just Got Thinner.
Paid
Microsoft Ads Opens the PMax Black Box. You Can Finally See Where Your Money Goes.
Paid
Meta Just Posted $56 Billion in a Single Quarter. Here Is What It Means for Your Ad Costs.
Industry
Social Media Just Overtook Search in Australian Ad Spend. That Is Not a Blip.
Paid
Reddit Ad Revenue Jumped 74% in Q1. The Platform Most Marketers Ignore Is Quietly Scaling.
Industry
UK Ad Spend Hit £46.7 Billion in 2025. Social Was the Fastest-Growing Channel. Retail Media Grew 17.5%.
Data
Retail Media Still Has a Measurement Problem. Every Network Measures Differently and Brands Are Paying for It.
Industry
Australia's Teen Social Media Ban Has Been Live Three Months. The Government's Own Data Says Platforms Aren't Complying.
Brand
Expedia Is Partnering with IShowSpeed. The Creator Economy Just Got a Fortune 500 Brand as Its Biggest Validator.
Tech
ChatGPT Uninstalls Are Up 132%. The App's Growth Story Has a Serious Crack.
Industry
OzTAM Launches Interactive Streamscape Dashboard. Q1 2026 Data Shows Broadcast Still Holds 62.6% of Australian Viewing.
Brand
Publishers Are Growing Traffic Through Push Notifications and Peer Sharing. AI Referrals Account for Less Than 1%.
Tech
Microsoft Copilot Has 20 Million Paid Users. The Enterprise AI Adoption Story Just Changed.
Search
Can a Fake Brand Win in AI Search? Ahrefs Built One to Find Out. The Results Are Uncomfortable.
Paid
Meta Is Opening Its Ad Ecosystem to Third-Party AI Tools. Full Automation by End of 2026.
Paid
Snapchat Is Putting Brand AI Agents in Your DMs. 950 Billion Chats Say That Might Actually Work.
Tech
Gartner Says 40% of Agentic AI Projects Will Be Cancelled by 2027. The Hype Cycle Just Hit a Wall.
Industry
WPP Australia Posts Sixth Straight Quarter of Decline. Publicis Grows 7.6% in the Same Market.
Industry
oOh!Media Gets $747 Million Takeover Bid from PEP. Australia's OOH Market Just Got Interesting.
Tech
Alphabet Q1: Search Revenue Up 19%, Queries Hit All-Time High. Search Is Not Dead.
Paid
Amazon Advertising Crosses $70 Billion. It Is Now Bigger Than YouTube, Snap and Pinterest Combined.
Industry
Dentsu Launches Content Engine, Reuniting Media and Creative Production
Tech
Canva Acquires Ortto and Simtheory, Enters Marketing Automation
Industry
Australia's Ad Market Forecast to Hit $30.7 Billion in 2026
Tech
AI Bot Traffic Surges 300% as Publishers Bear the Brunt
Paid
IAS Launches Total TV. CTV Measurement Finally Gets Linear-Like Transparency.
Tech
POSSIBLE Miami: The Ad Industry Agrees Agentic AI Is Real. Autonomous Buying Is Not.
Paid
Retail Media CPCs Fall for the First Time on Record While Spend Grows 27%
Industry
Omnicom Q1: Media Hits 52% of Revenue. Traditional Advertising Declines.
Paid
Netflix Ad CPMs Settle Into the Low $20s. The CTV Price War Has a Floor.
Industry
B2B Creator Marketing Investment Jumps 171%. LinkedIn Makes It Official.
Industry
Australia's Digital ID System Opens to the Private Sector From November
Industry
Daily Mail Australia Goes Live With Dynamic Paywall. Subscriptions Are Now Core.
Paid
Amazon Merges DSP and Ads Console Into One Campaign Manager
Paid
Meta Lets Advertisers Describe Their Audience in Plain English. Targeting Just Changed.
Tech
AI Chatbots Are Coming for Retail Media's $38 Billion Search Ad Market
Industry
WPP Revives ANZ CEO Role After Five Years. Rose Herceg Gets the Title.
Tech
Brands Are Putting AI Agents Inside Publisher Chatbots. Here Is What That Actually Means.
Tech
OpenAI Breaks Free From Microsoft. The AI Cloud War Just Got Real.
Tech
The ATO Is Coming for Your AI Tax Advice. Good.
Paid
PayPal Just Built the Ad Identity Graph That Google and Meta Can't
Paid
Pinterest Leaves the Platform. CTV Audience Extension Changes the Paid Media Map.
Tech
Sprinklr Ships Spring '26 Release: AI Agents Get Explainable, Copilots Get Proactive
Paid
OpenAI Launches Self-Serve Ads Manager with $50K Minimum Spend
Data
Prophet Releases MMM 101 Guide to Help Australian Marketers Prove Impact to the C-Suite
Industry
TikTok Shop Closes In on $20 Billion as Social Commerce Crosses $100 Billion
Industry
Creator Advertising Crosses $37 Billion and Becomes a Permanent Media Line Item
Tech
Mondelez Hires a Global Lead for Agentic Commerce. The $3 Trillion Bet Is On.
Brand
TWE's In-House Agency Splash Wins Agency of the Year at IHAC Awards
Paid
Microsoft Launches AI Max for Search and Ads Inside Copilot Answers
Paid
The Trade Desk Launches Koa Agents: AI Takes Over Media Buying
Paid
Adthena Launches AdBridge: Convert Google Ads Campaigns to ChatGPT in One Click
Search
Google Search Is Moving From Answers to Actions. SEO Must Follow.
Tech
The Non-Human Web Is Here. Nobody Builds the Page. Nobody Visits It.
Industry
42% of Australian Advertisers Increased Affiliate Spend This Year
Paid
Google PMax Gets A/B Asset Testing. Here Is How It Works.
Paid
Meta Wants Your TV. CTV Expansion Is Its Next Growth Play.
Paid
Google Ads Now Requires MFA for API Access. Check Your Tokens.
Industry
Harvey Norman Hit With Class Action Over Misleading Interest-Free Ads
Industry
Australia's Housing Crisis Is Coming for Your Marketing Budget
Tech
Adobe Kills Experience Cloud. CX Enterprise and AI Agents Take Over.
Search
AI Overview CTR Shows Early Recovery After 18-Month Decline
Search
Google AI Director Outlines Agentic Engine Optimisation Playbook
Tech
OpenAI Releases GPT-5.5 Six Weeks After GPT-5.4 as Model Cadence Accelerates
Paid
Google Demand Gen Ads Hit by Week-Long Review Delays
Tech
Anthropic Tests Agent-on-Agent Commerce: AI Bots Closed 186 Real Deals
Tech
Cohere Acquires Aleph Alpha in $20 Billion Sovereign AI Merger
Tech
Meta Signs Multibillion-Dollar Deal for Amazon Graviton AI Chips
Tech
DeepSeek V4 Preview Drops: Open-Source Model Closes Gap with Frontier AI
Tech
ACMA Flags Rising AI Use in Australian Gambling as Harm Risks Mount
Paid
ChatGPT Ads Launch in Australia with University of New England as Early Pilot
Tech
Google Plans $40 Billion Investment in Anthropic at $350 Billion Valuation
Tech
Meta Cuts 8,000 Jobs to Fund $135 Billion AI Infrastructure Push
Industry
ACCC Flags Rising Consumer Complaints in Electronics and Whitegoods
Industry
LinkedIn Declares B2B Marketing Has Entered the Outcomes Era at NewFronts 2026
Industry
ACCC Proposes New NBN Regulation to Lift Service Quality and Consumer Protections
Paid
Meta Made $16 Billion From Scam Ads. Now It Is Being Sued in Australia.
Search
HubSpot Launches an Answer Engine Optimisation Tool
Paid
Google Ads Advisor Now Fixes Campaigns in Real Time
Data
Meta Simplifies Pixel and Conversions API Setup to One Click
Paid
ChatGPT Ads Switch to Cost-Per-Click. CPMs Dropped 58% in 10 Weeks.
Industry
Shopify Products Are Now Discoverable Inside ChatGPT, Google AI and Gemini
Search
Google's March 2026 Core Update Is Done. Here Is What the Data Shows.
Paid
Google Is Killing Dynamic Search Ads. AI Max Takes Over in September.
Tech
Shopify Launches Tinker: 100 Free AI Creative Tools in One App
Paid
Meta's AI-Powered Pixel Update Simplifies Tracking for Small Businesses
Search
AI Overviews Now Appear on Up to 48% of Searches. Organic Click-Through Rates Are Dropping Fast.
Tech
ChatGPT Is Testing Ads and Building a Super App. Here Is What Marketers Need to Know.
Paid
Google Ads Will Block Duplicate Lookalike Audiences from April 30
Tech
HubSpot Launches an Answer Engine Optimisation Tool. The AEO Era Is Here.
Data
GA4 and Google Ads Data Controls Are Merging in June. Consent Mode Becomes the Single Source.
Paid
Google Is Force-Migrating Dynamic Search Ads to AI Max. Here Is Your Timeline.
Search
Google's March 2026 Core Update Is Done. Strong Brands Won. Intermediaries Lost.
Paid
Google Ads Collapses Enhanced Conversions Into a Single Toggle in June
Tech
HubSpot Launches Answer Engine Optimisation Tool for ChatGPT, Gemini and Perplexity
Industry
Shopify Opens B2B Wholesale Features to All Plans at No Extra Cost
Search
AI Overviews Now Appear on 25% of Google Searches. Organic CTR Is Dropping.
Paid
Meta Changes How Click Attribution Works Across All Ad Formats
Paid
Meta Overhauls How Ad Formats Are Selected. Manual Control Is Shrinking.
Paid
Google Brings Ads Into AI Mode Search Results
Paid
Google Kills Dynamic Search Ads, Forces Migration to AI Max by September
Search
Google March 2026 Core Update Is Done. Here Is What Moved.
Industry
100,000 Australian Small Businesses Will Be Regulated Under the Privacy Act from July
Data
The Retention Gap: Why Australian Businesses Spend More Finding Customers Than Keeping Them
Tech
HubSpot Launches Answer Engine Optimisation Tool and AI Prospecting Agent
Paid
TikTok Launches Logo Takeover and Prime Time Ad Formats for Retail
Paid
Threads Ads Go Global: 400 Million Users Now Open to App Install Campaigns
Search
AI Overviews Now Appear in Up to 48% of Searches, Crushing Organic CTR
Paid
Meta Overhauls Ad Format Selection: Single Ads Now Serve Multiple Formats
Paid
Google Ads Enforces Lookalike Audience Uniqueness Check on April 30
Data
GA4 Consent Mode Becomes the Single Control Point in June
Search
Google March 2026 Core Update Complete: 55% of Sites Hit with Ranking Shifts
Paid
Meta Adds Retargeting Frequency and Recency Filters to Custom Audiences
Industry
Shopify Opens Native B2B Wholesale Features to All Merchants
Paid
Google Kills Dynamic Search Ads, Forces Migration to AI Max by September
Paid
Meta Replaces Traditional Ad Formats with AI-Driven Selection
Tech
ChatGPT Ad Pilot Expanding. OpenAI Projects $2.5 Billion in Ad Revenue This Year.
Industry
Shopify Opens B2B Wholesale Features to All Merchants at No Extra Cost
Paid
Meta Changes How Click Attribution Works. Check Your Reporting.
Paid
TikTok Launches Logo Takeover and Prime Time Ad Formats for Retail
Search
AI Overviews Now Appear on Up to 48% of Searches. Organic CTR Is Dropping Fast.
Search
Google's March 2026 Core Update Is Done. Here Is What Moved.
Tech
Shopify Merchants Can Now Sell Directly Through ChatGPT and Google AI Mode
Paid
Google Kills Dynamic Search Ads. AI Max Takes Over in September.
Data
GA4 Loses Control of Ad Data in June. Consent Mode Becomes the Only Switch.
Paid
Threads Rolls Out Global Ads With 400 Million Monthly Users
Tech
Salesforce Launches Headless 360: CRM Built for AI Agents
Paid
LinkedIn Lets B2B Brands Reserve Premium Feed Slots in Advance
Paid
Meta Set to Overtake Google in Digital Ad Revenue for First Time
Tech
ChatGPT Ad Pilot Expands: OpenAI Tests Ads Alongside AI Answers
Data
GA4 Now Imports Meta Ads and TikTok Ads Data Directly
Data
GA4 Launches Cross-Channel Budget Planning Tools
Paid
Meta Introduces Location Fees to Cover Digital Services Taxes
Industry
EU Moves Toward Mandatory One-Click Cookie Reject Buttons
Paid
Google Blocked 8.3 Billion Ads in 2025: Enforcement Is Shifting to AI
Tech
Shopify Products Now Discoverable Inside ChatGPT, Gemini and Google AI
Search
AI Overviews Now Trigger on 25% of Searches. Organic CTR Has Collapsed.
Data
GA4 Loses Control of Your Ad Data in June: Consent Mode Takes Over
Paid
Google Kills Dynamic Search Ads: AI Max Migration Starts Now
Search
March 2026 Core Update Complete: Brands Win, Aggregators Lose
Paid
LinkedIn Now Commands 41% of B2B Ad Budgets
Tech
Klaviyo Launches RCS Messaging for Ecommerce
Paid
Google Ads AI Max Campaigns Get Text Asset Guidelines
Paid
Reddit Launches Collection Ads with Shoppable Tiles
Tech
Google Launches Universal Commerce Protocol for AI Shopping
Paid
TikTok Bans AI-Generated Endorsements in Ads
Tech
HubSpot Moves to Outcome-Based Pricing for AI Agents
Tech
Shopify Agentic Storefronts Connect to ChatGPT and Gemini
Data
Google Signals Removal in June Will Shift Your GA4 Numbers
Tech
ChatGPT Ads Are Live for US Free-Tier Users
Industry
Australia's Privacy Act Reforms Make Cookie IDs Personal Information
Search
AI Overviews Now Trigger on Nearly Half of High-Value Searches
Data
Why the "7 to 10% of Revenue" Rule Is Costing Australian Businesses Money
Data
Your Analytics Aren't Broken. You're Just Not Looking.
Data
Marketing Was Never a Thinking Thing. It Was a Dreaming Thing.
Data
You Can't See the Return Until You've Invested. That's the Point.
Industry
What Your Plumber's Marketing Gets Right That Your SaaS Company Doesn't
Paid
Marketing Isn't a Channel Problem. It's a Capital Problem.
Industry
Australia's Digital Advertising Gap Is a Wake-Up Call
Paid
Meta Just Handed Ad Management to AI Agents. Here's What That Actually Means for Your Budget.
Search
Google's March Core Update Is Punishing Lazy AI Content. Good.
Conversion
Stop obsessing over traffic. Start measuring what converts.
Brand
10 Green Flags of a High-Performing Marketing Partner
Brand
The Thinking Behind New Rebellion
Brand
The Most Dangerous Sentence in Marketing
Brand
Should You Build In-House or Hire an Agency?
Industry
The Dunning-Kruger Traps in Modern Marketing Teams
Brand
The Hidden Cost of Unaccountable Marketing Partners
Brand
Why More Channels Can Hurt Marketing Performance
Brand
Strategy Isn't About Looking Smart. It's About Making the Business Money.