Marketing should be accountable.

New Rebellion was founded by Filip Ivanković with a simple thesis: most marketing spend is wasted because most marketing isn't measured properly.

We're a growth marketing consultancy based in Melbourne, Australia. We work with businesses that are ready to stop guessing and start growing — with clear strategy, precise execution, and real accountability for results.

Before starting New Rebellion, Filip spent over a decade in performance marketing, working across agencies and in-house teams. The pattern was always the same: too much budget spent on channels that couldn't prove their worth.

New Rebellion exists to fix that. We start every engagement with Anchor — our free, AI-powered audit — because we believe the best way to earn trust is to show you the truth about your marketing before you spend a dollar with us.